AUUA Privacy Policy for SMS Messaging

Effective Date: December 10, 2025

Protecting Your Privacy Is Our Priority at Academic Urology & Urogynecology of Arizona (AUUA)

This Privacy Policy explains how we collect, use, and safeguard your information when you opt into our SMS program. By enrolling, you agree to these terms, which comply with the 2025 Telephone Consumer Protection Act (TCPA), Campaign Registry requirements, and CTIA Best Practices.

1. Information We Collect
   • Phone Number: The mobile number you provide to receive SMS messages.
   • Message Interaction Data: Delivery and engagement metrics (e.g., delivery status, response keywords).
   • Consent Records: Timestamps and methods of opt-in (web form, keyword, verbal, or paper).
   
   
2. How We Use Your Information
   • Send SMS messages (notifications, updates, and reminders) per your opt-in preferences.
   • Demonstrate regulatory compliance (TCPA 2025, Campaign Registry).
   • Improve messaging and measure engagement.
   
   
3. One-to-One Consent Requirement
   Under the January 2024 FCC ruling, opt-in consent applies solely to AUUA. We do not share your consent with third parties or affiliates unless you expressly agree.


4. Message Frequency and Data Rates
   The SMS message frequency will vary but will not be more than 3–5 unless there is a notification event. Message and data rates may apply; check your carrier’s terms.


5. Opt-Out and HELP Instructions
   Text “STOP” to any message to unsubscribe immediately. Text “HELP” for assistance or contact us at info@academic-urology.com or 623.547.2600.


6. Data Sharing and Disclosure
   We will never sell your data. We may share data with service providers (e.g., carriers) with strict confidentiality regarding SMS delivery. National Do Not Call Registry (DNC) protections apply to SMS; we honor existing DNC registrations unless you expressly opt in.


7. Security of Your Information
   Reasonable measures are in place to protect your data, though no system is infallible.


8. Record-Keeping and Proof of Consent
   We retain all opt-in and opt-out records, including timestamps and consent methods, to comply with TCPA 2025 and Campaign Registry guidelines.


9. Changes to This Policy
   We may update this Policy as laws evolve. Material changes will be communicated via SMS or on our website. Continued use after updates constitutes acceptance.


10. Contact Us
    If you have any questions about this Privacy Policy or wish to update your SMS preferences, you can contact us at:
    

    Email:	info@academic-urology.com
    Phone:	623.547.2600
    Address:	Academic Urology & Urogynecology of Arizona
    	13802 West Meeker Blvd.
    	Sun City West, AZ 85375

Key 2025 Compliance Elements

• One-to-One Consent: Consumers are only giving consent to receive messages from the specific business they opt in for, not from multiple parties or third parties.
• Clear Disclosures: The policy includes clear language about the nature of the messages, frequency, potential charges, and opt-out mechanisms
• Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections apply to SMS, making it clear that businesses must adhere to DNC regulations
• Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of consent and clear guidelines on how data is shared for operational purposes.

This updated Privacy Policy example aligns with current 2025 TCPA and FCC guidelines, ensuring Academic Urology & Urogynecology of Arizona remains compliant while fostering transparency with consumers.